G&G publications

Analytical department of international audit corporation G & G researches advertising efficiency for services business and construction enterprises market on annual basis. For example, services business sectors under research include audit and accounting firms and the results that we obtain show that accounting firm with outdoor advertising is able to conclude 27% of agreements on accounting services more than accounting firm that only advertizes in mass media.

The last year of 2010 saw considerable increase of general managers and owners of audit firms requesting advice on development of audit business. Most of audit companies are headed by one person, professional auditor as a rule, who has successfully provided audit services for several years, gained good reputation and now decided to establish a company of his own.

It is not easy to optimize expenses without constantly violating the tax code. Each audit firm in Moscow often deals with such violation cases while providing services to their clients. For example, cash operations regulations expressly state that head of company is responsible for providing cash register. He is liable for not providing conditions for funds safety. Any audit check will notice such violation and enter a corresponding note into auditor’s opinion. Keep in mind that if you do not have specially equipped cash register, it means that you do not comply with regulations on storing available funds. Moscow audit firms consider it their duty to remind that all organizations working with cash shall have specially equipped cash register. Let us take an audit firm that accepts cash as an example.

We shall start our talks about audit with a tour back into history, namely to Ancient China. In the year of 700 B.C. ancient Chinese created the first ever system of financial control – accounting and audit, as Chinese merchants wanted to do their business as precisely as possible. Europe got to know audit in the Middle Ages, when European merchants started checking accounting books of their own and of their partners and would-be partners.